Full breakdown for beginners, side hustlers, and serious ecommerce sellers.
Shopify offers one of the simplest AND most powerful ecommerce platforms in the world — but choosing the right pricing plan can feel confusing when you're just getting started.
This guide breaks down every Shopify plan, what each one includes, and which plan is best for YOUR business.
By the end, you’ll know exactly which Shopify plan to choose.
Starter — $5/mo
Best for: selling through social media links
Basic — $39/mo
Best for: beginners starting an online store
Shopify — $105/mo
Best for: growing stores with analytics needs
Advanced — $399/mo
Best for: scaling brands needing advanced reporting
Shopify Plus — $2,300+/mo
Best for: enterprise brands and high-volume stores
Prices may vary by country. Shopify often offers $1/month for 3 months for new users.
👉 Start your Shopify free trial here Click here
This is the MOST affordable Shopify plan.
No full online store
Sell using buy buttons
Share checkout links
Sell on TikTok, Instagram, WhatsApp, Facebook
Accept online payments
No full website
No customizable storefront
No themes
Beginners selling ONE product
Digital products
Influencers selling through DMs
Testing an idea before building a real store
If you want to sell FAST without building a full website.
This is the best plan for 95% of beginners.
Full ecommerce website + store
Unlimited products
Free SSL + hosting
Abandoned cart recovery
Basic reports
2 staff accounts
Discount codes + gift cards
24/7 support
New Shopify stores
Dropshipping
Print-on-demand
Side hustles
Brand-building
Small businesses
It includes everything you need to launch a professional store — without overpaying.
This plan is ideal once your business is making consistent monthly sales.
Better shipping discounts
Professional reports
5 staff accounts
Lower credit card fees
Stronger analytics
Brands making $4,000–$20,000 per month
Stores running paid ads
POD and dropshipping scaling up
If you want deeper analytics + lower transaction fees, this plan pays for itself.
This plan is for businesses scaling to serious numbers.
Advanced custom reporting
Lowest credit card rates
15 staff accounts
Third-party calculated shipping
Duty and import tax estimates
High-volume stores
International sellers
Fast-growing brands
If your store is doing $50k+/mo in revenue.
Shopify Plus is an enterprise-level solution.
Custom checkout
Higher API limits
Access to Shopify Scripts
Dedicated manager
Wholesale/ B2B features
Advanced automation
Big ecommerce brands
High-volume dropshippers
Multi-million dollar stores
Gymshark, Allbirds, Kylie Cosmetics.
If you use Shopify Payments, you pay NO extra transaction fee.
If you use Stripe / PayPal only, Shopify adds a fee:
Basic: 2.0%
Shopify: 1.0%
Advanced: 0.5%
👉 Conclusion: Always use Shopify Payments if available in your country.
Choose: Shopify Basic ($39/mo)
It’s the perfect balance of features + affordability.
Start with:
Shopify Basic → Upgrade to Shopify when scaling.
Choose: Shopify Starter ($5/mo)
Choose: Shopify Plan ($105/mo)
Choose: Advanced ($399/mo)
Choose: Shopify Plus
For 90% of new sellers:
It gives you everything you need to launch a successful store — without overspending.
👉 Launch your Shopify store and get a free trial — Click here